''COMFORT'' THE FASHION STATEMENT
Today Fashion is defined in many ways: a specific “look,” a particular lifestyle, sustainability considerations, and on and on. However, here in North America the one defining, indisputable, and overriding factor regarding fashion is comfort. Today comfort reigns over all fashion and garment sales. American women will no longer tolerate clothing that constrains them or their particular life style. Long gone are the days of constraining garments. Corsets once a must in every woman’s wardrobe are now 98% extinct, as women do not feel that they must torture themselves in uncomfortable undergarments in order to portray a particular silhouette. Today’s women want to express their natural beauty and freedom and they accomplish this by appearing relaxed and indeed comfortable. The bra has withstood this trend as an essential necessity. If we ask ourselves “why” it’s simply because it is not viewed as constraining the body, but simply as a compliment and asset to the overall feeling of comfort.
So we now can understand better why “comfort” is the fashion statement that truly reflects today.