In an age of one-click purchases, it’s easy to forget that a world before online shopping ever existed. When Google can reveal the best price in an instant, driving store-to-store and comparing prices feels like hunting for one’s own dinner.
But do services like 2-day shipping and 24-hour access actually make buying from the Internet the most convenient option?
Buying women’s clothes online has its obvious disadvantages. Fabric quality is crucial, and can’t be felt through a laptop. It’s not convenient to buy a dress in seconds if it arrives in the mail feeling like the cardboard box it came in. Then there’s fit. There’s nothing enjoyable about ordering your typical medium from an online retailer only to find out that to them, you are a double XL. Perhaps these drawbacks are why more people than ever are returning to stores to choose their clothes.
But that too has its own woes. There is certainly thrill and glamour in being catered to by sales clerks whose only apparent goal is pleasing you. That thrill quickly deflates once you realize those silver-tongued clerks have somehow snuck hundreds of dollars of unnecessary purchases onto your credit card balance.
Plus, high-end venues discourage shopping in pajamas. Our computers are much less judgmental. So which is better, online or in-store shopping? We say, why not both?
You can intimately acquaint yourself with the feel and fit of garments in-store, and then transition to online purchases once you know what suits you. Ultimately, the best experience is the most enjoyable one, and we’re happy to accommodate whatever that is.